Since the recession, strong brands have become more valuable.

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Incumbents as attackers: Brand-driven innovation

Big companies are finding growth in new markets by harnessing an underused asset—their brands.

Article

Creating value in fashion: How to make the dream come true

Perception and performance have led to a startling fact: The fashion and luxury sector is a market beater.

Article

Three steps to unlock growth with smarter pricing

Consumer goods companies can change the pricing conversation with retailers by thinking first of the consumer.

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A Start-Up That Makes Loans Based on Loyalty

New York Times

A new loan model emerges that is based on an interesting idea around the value of customer loyalty.

When Your Boss Wears Metal Pants

Harvard Business Review

How to learn to love the machine.

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