B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.


A virtuous cycle for top-line growth

New data and better coordination can create value in the sales channel.


Three ways to win without your sales funnel

A new approach to sales generates growth, improves customer loyalty, and cuts the time between sales lead and deal closure.


Adapting to digital consumer decision journeys in banking

A host of emerging technologies are poised to radically personalize consumer experiences Here’s how banks can prepare for the impact of digitization.

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How the Wrong People Get Promoted and How to Change It

Fast Company

Insights from Gallup study about how to avoid the many talent management traps.

In Advertising Battle, TV Fights Back Against the Web

Wall Street Journal

TV brings more sophisticated analytics though questions about ad effectiveness still abound.

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