Consumer goods companies can change the pricing conversation with retailers by thinking first of the consumer.
Perception and performance have led to a startling fact: The fashion and luxury sector is a market beater.
Accelerating the country’s rate of digital adoption could unlock billions of euros in economic value … if companies can successfully make the transformation.
How do companies stay ahead when everyone is accelerating? Not by merely adapting to changing conditions, but by doing so quickly and decisively.
In their own words
How to digitize the consumer decision journey
Edwin van Bommel, a leader of the McKinsey Digital practice, describes the most important capabilities companies need to develop if they want to become digital. "There's one overarching capability - you need some people who really are able to understand what the customer wants."