Since the recession, strong brands have become more valuable.


Incumbents as attackers: Brand-driven innovation

Big companies are finding growth in new markets by harnessing an underused asset—their brands.


Creating value in fashion: How to make the dream come true

Perception and performance have led to a startling fact: The fashion and luxury sector is a market beater.


Three steps to unlock growth with smarter pricing

Consumer goods companies can change the pricing conversation with retailers by thinking first of the consumer.

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Digital Business Not a Spare Time Activity


How companies should use "bimodal IT" (or "2-speed IT") to change at speed.

Google Ventures: Not Every Product Needs to Be Beautiful


Where does "beauty" fit in the design hierarchy?

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