By understanding the considerations that influence behavior, companies can design and manage service encounters to maximize customer satisfaction.
Transforming the customer experience requires a level of speed and precision that traditional approaches can’t meet. The best businesses do it in real time.
To provide a distinctive experience for customers, an organization must unite around the goal of meeting their true needs. Done well, the effort can power a vast amount of innovation.
Given the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?