Catherine Courage champions user-centered design—not only for the benefit of the software company’s customers but also for its employees.
In times of slow growth, looking for new customers isn’t always the most profitable course. Sometimes it pays to “go hunting on the farm.”
We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.
In their own words
How to digitize the consumer decision journey
Edwin van Bommel, a leader of the McKinsey Digital practice, describes the most important capabilities companies need to develop if they want to become digital. "There's one overarching capability - you need some people who really are able to understand what the customer wants."