Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.


Building a culture that embraces the customer’s point of view

At Deutsche Bank, technology isn’t the point of digitization; the customer is.


McKinsey Minute: Going omnichannel to win in digital

Omnichannel—stores + digital = a transformative business model with better profit potential—in three simple steps.


Marketing Analytics: It works, so why aren't more companies using it?

A new McKinsey metric demonstrates how much marketing analytics improves marketing ROI—and profits.

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All the names for the new digital economy, and why none of them fits


A useful overview of some of the key terms defining the digital economy ... and what they really mean.

Marketers’ Relationship With Mobile Programmatic: It’s Complicated


The complex world of ads on mobile devices just seems to be getting more complex.

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