Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.


How cement companies create value: The five elements of a successful commercial strategy

As the dynamics of the cement industry change, successful companies are creating value by focusing on their micromarkets. Here’s how they do it.


Making your marketing organization agile: A step-by-step guide

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.


Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.

What we're tweeting

What we're reading

Updates From Our Most Innovative Companies

Fast Company

Great overview of developments in innovation at some leading companies.

Is Artificial Intelligence Taking Over Our Lives?

New York Times

Debate from leading thinkers who explore how AI will change multiple aspects of society and what that could mean.

Our people