A new way for companies to assess their digital maturity and focus on building the capabilities that most improve performance.


Overcoming obstacles to digital customer care

Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. But it’s easier said than done.


Measuring the patient’s experience: Lessons from other industries

Health systems need more and better data to pinpoint investments that will improve patient satisfaction—and the bottom line.


Digital inside: Get wired for the ultimate luxury experience

This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.

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The CMO survey: Highlights and insights

CMO Survey

CMOs are spending more, but impact is still a question.

Infographic: How Mobile Use Varies Across Generations

Ad Week

Some surprising variance across generations.

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