Not for successful companies, who tailor the digital experience to provide easy authentication while still valuing customer security. Here’s how they do it.

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Transforming pharma commercial models in the age of the digital citizen

Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.

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Don't sell, solve problems

Solution selling can significantly increase margins and share of wallet. Here’s how it’s done.

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Meet today’s American consumer

McKinsey’s latest research shows US consumers feeling less economic pressure than at any time since 2008—but still cautious about spending.

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A Refresher on Marketing Myopia

Harvard Business Review

Why product launches fail so often.

Big banks plan to coin new digital currency

Financial Times

What happens to customer experience and customer data when/if this happens?

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