As the dynamics of the cement industry change, successful companies are creating value by focusing on their micromarkets. Here’s how they do it.


Making your marketing organization agile: A step-by-step guide

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.


Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.


Marrying science and business judgment to drive growth in consumer packaged goods

The most successful consumer goods companies know how to harness data sets and software.

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As Web Sales Spike, Retailers Man Their Battle Stations

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