To provide a distinctive experience for customers, an organization must unite around the goal of meeting their true needs. Done well, the effort can power a vast amount of innovation.
By understanding the considerations that influence behavior, companies can design and manage service encounters to maximize customer satisfaction.
Given the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?
Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?