This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.

Interview

McKinsey Minute: Why retailers need to merge online and offline shopping

Despite the power of digital, most transactions will still happen in stores for the foreseeable future.

Article

The big data trinity: Creating an analytics system to support a learning culture

For companies to build up their “test and learn” capabilities, they need to create a 3D-360° understanding of the customer, a plan for building insight models, and a self-learning ecosystem that scales.

Article

Cracking the digital-shopper genome

Companies finally now have the tools to “crack the code” of digital shopping behavior.

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The CMO survey: Highlights and insights

CMO Survey

CMOs are spending more, but impact is still a question.

Infographic: How Mobile Use Varies Across Generations

Ad Week

Some surprising variance across generations.

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