B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations.

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A virtuous cycle for top-line growth

New data and better coordination can create value in the sales channel.

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Three ways to win without your sales funnel

A new approach to sales generates growth, improves customer loyalty, and cuts the time between sales lead and deal closure.

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Adapting to digital consumer decision journeys in banking

A host of emerging technologies are poised to radically personalize consumer experiences Here’s how banks can prepare for the impact of digitization.

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