A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.
You are here
Consumer & Shopper Insights
Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.
Not for successful companies, who tailor the digital experience to provide easy authentication while still valuing customer security. Here’s how they do it.
McKinsey’s latest research shows US consumers feeling less economic pressure than at any time since 2008—but still cautious about spending.
Too many companies squander the treasure that is customer feedback. The solution is creating a culture of continuous feedback.
Given the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?
Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?