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Consumer & Shopper Insights

Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

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Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.

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Is cybersecurity incompatible with digital convenience?

Not for successful companies, who tailor the digital experience to provide easy authentication while still valuing customer security. Here’s how they do it.

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Meet today’s American consumer

McKinsey’s latest research shows US consumers feeling less economic pressure than at any time since 2008—but still cautious about spending.

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Are you really listening to what your customers are saying?

Too many companies squander the treasure that is customer feedback. The solution is creating a culture of continuous feedback.

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South Africa's cautious consumer

Given the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?

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Meet the new Brazilian consumer

Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?