This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.
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Consumer & Shopper Insights
Despite lackluster results in the Brazilian economy over the past decade, McKinsey analysis sees the country poised for significant near-term and long-term improvement.
Despite the power of digital, most transactions will still happen in stores for the foreseeable future.
For companies to build up their “test and learn” capabilities, they need to create a 3D-360° understanding of the customer, a plan for building insight models, and a self-learning ecosystem that scales.
Companies finally now have the tools to “crack the code” of digital shopping behavior.
We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.
For decades, the thirst for beer seemed unquenchable. Now that consumption has stalled manufacturers must come up with new strategies for growth.