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Consumer & Shopper Insights

Brazil’s beauty and personal care products market remains vibrant, but competition is getting more intense and the channel landscape is evolving rapidly.

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Getting the price right in consumer health

Effective pricing of over-the-counter products can give companies a significant advantage

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The opportunity in online luxury fashion

With global online sales for women’s luxury fashion expected to surge, here’s what consumers in the U.S., UK and Germany want from their digital experience.

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Irrational consumption: How consumers really make decisions

An upcoming behavioral economics summit addresses ways companies can build stronger relationships with their customers.

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Mapping the mindset of Brazil’s not-so-new middle class consumers

After a decade of rampant spending, the middle class has matured. Will they continue spending?

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A digital prescription for pharma companies

Pharmaceutical and medical-device companies have been slow to adopt digitization. Here are five reasons they should get moving.

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The new financial normal: Taking the pulse of the cautious American consumer

For many consumers, the 2008-2012 recession isn't over yet.