Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.
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Consumer & Shopper Insights
Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.
Despite lackluster results in the Brazilian economy over the past decade, McKinsey analysis sees the country poised for significant near-term and long-term improvement.
This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.
Despite the power of digital, most transactions will still happen in stores for the foreseeable future.
For companies to build up their “test and learn” capabilities, they need to create a 3D-360° understanding of the customer, a plan for building insight models, and a self-learning ecosystem that scales.
Companies finally now have the tools to “crack the code” of digital shopping behavior.