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Customer Engagement

Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

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Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.

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Why your company needs a chief customer officer (CCO)

Savvy leaders know that customer-centricity is a fulltime job.

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Messaging apps are changing how companies talk with customers

Online business powered by natural-language technologies is the new terrain in the competition for today’s tech-savvy consumers. Here’s how the pioneers in the field are gaining ground.

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The four pillars of distinctive customer journeys

New research reveals that focus, simplicity, ‘digital first,’ and perceptions matter most.

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Is cybersecurity incompatible with digital convenience?

Not for successful companies, who tailor the digital experience to provide easy authentication while still valuing customer security. Here’s how they do it.

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Are you really listening to what your customers are saying?

Too many companies squander the treasure that is customer feedback. The solution is creating a culture of continuous feedback.