To generate new organic growth for both the short and long term, businesses need to act along three horizons.
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Marketing & Brand Strategy
To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.
Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.
Solution selling can significantly increase margins and share of wallet. Here’s how it’s done.
Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their lifecycle and act in time.
As digital flows command a growing share of trade and economic growth, executives must answer new questions.
How to ride the wave of digital transformation and not be pulled under by disruptors? Make a strategic return to fundamental market dynamics. Here’s a roadmap.