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Marketing & Brand Strategy

To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.

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NOW NEW NEXT: How growth champions create new value

To generate new organic growth for both the short and long term, businesses need to act along three horizons.

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Transforming pharma commercial models in the age of the digital citizen

Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.

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Don't sell, solve problems

Solution selling can significantly increase margins and share of wallet. Here’s how it’s done.

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An incumbent’s guide to digital disruption

Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their lifecycle and act in time.

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Five priorities for competing in an era of digital globalization

As digital flows command a growing share of trade and economic growth, executives must answer new questions.

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The economic essentials of digital strategy: a supply-and-demand guide to digital disruption

How to ride the wave of digital transformation and not be pulled under by disruptors? Make a strategic return to fundamental market dynamics. Here’s a roadmap.