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Saving, scrimping, and . . . splurging? New insights into consumer behavior

Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.


Building a culture that embraces the customer’s point of view

At Deutsche Bank, technology isn’t the point of digitization; the customer is.


The new economics of value in online grocery

Retailers need new skills to succeed at marketing groceries online. In this interview, McKinsey partner Nicolò Galante outlines what it takes.


McKinsey Minute: The mobile shopper’s new decision journey

What do mobile shoppers look for? In the UK, low prices and fast load times trump rich content.


Getting a sharper picture of social media’s influence

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.


The brand is back: Staying relevant in an accelerating age

Since the recession, strong brands have become more valuable.