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Saving, scrimping, and . . . splurging? New insights into consumer behavior

Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.

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Building a culture that embraces the customer’s point of view

At Deutsche Bank, technology isn’t the point of digitization; the customer is.

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The new economics of value in online grocery

Retailers need new skills to succeed at marketing groceries online. In this interview, McKinsey partner Nicolò Galante outlines what it takes.

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McKinsey Minute: The mobile shopper’s new decision journey

What do mobile shoppers look for? In the UK, low prices and fast load times trump rich content.

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Getting a sharper picture of social media’s influence

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.

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The brand is back: Staying relevant in an accelerating age

Since the recession, strong brands have become more valuable.