Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.
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At Deutsche Bank, technology isn’t the point of digitization; the customer is.
Retailers need new skills to succeed at marketing groceries online. In this interview, McKinsey partner Nicolò Galante outlines what it takes.
What do mobile shoppers look for? In the UK, low prices and fast load times trump rich content.
New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.
Since the recession, strong brands have become more valuable.