Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.
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Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.
Effective pricing of over-the-counter products can give companies a significant advantage
With global online sales for women’s luxury fashion expected to surge, here’s what consumers in the U.S., UK and Germany want from their digital experience.
For many consumers, the 2008-2012 recession isn't over yet.
Americans sense the economy isn’t getting worse. Unfortunately, they also don’t think it’s improving.