Amid one of the country’s most severe recessions, how can consumer-goods companies and retailers succeed in Brazil?
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Despite lackluster results in the Brazilian economy over the past decade, McKinsey analysis sees the country poised for significant near-term and long-term improvement.
Brazil’s beauty and personal care products market remains vibrant, but competition is getting more intense and the channel landscape is evolving rapidly.
After a decade of rampant spending, the middle class has matured. Will they continue spending?
Having successfully lifted millions out of extreme poverty, Brazil must now deliver on the promise of a middle-class life.
Although live TV still represents the most significant part of the Brazilian video diet, it does not represent the majority anymore.