At Deutsche Bank, technology isn’t the point of digitization; the customer is.
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Since the recession, strong brands have become more valuable.
No two journeys are exactly like. Some consumers spend the most time on the purchase experience; others emphasize evaluation; and no one will behave exactly the same for every product.
85 people from around the world track the process of buying a smart phone. Here's what the journey looked like.
We followed almost 100 consumers from eight markets (Brazil, Britain, China, France, Germany, Hong Kong, Japan and the US) as they went about buying a smart phone.
German brand-based companies are doing better than ever—and this study shows what needs to be done to ensure that things remain this way. The key finding: It is not prices that are most important, but product safety, brand trust, and marketing effectiveness.