Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.
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For most luxury CEOs in Japan, the luxury market is not merely back – it is among the world’s healthiest.
Japan’s recent economic surge has lifted spending in the country's important luxury market, keeping Japan firmly on the map for global luxury.
Over the past two decades, Japan’s much-sought-after luxury shoppers have altered the way they think and the way they shop. Most of them no longer buy something simply because everyone else has it.
After much trial and error, pharmaceutical companies might be on the cusp of a promising new electronic sales strategy – and Japan is leading the way.
McKinsey's Brian Salsberg talks to Dimitri Livadas, Eli Lilly Japan’s director for channel innovation.