A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.
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Consumer packaged goods
The most successful consumer goods companies know how to harness data sets and software.
To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.
To generate new organic growth for both the short and long term, businesses need to act along three horizons.
McKinsey’s latest research shows US consumers feeling less economic pressure than at any time since 2008—but still cautious about spending.
Given the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?