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Healthcare

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Transforming pharma commercial models in the age of the digital citizen

Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.

Article

Debunking common myths about healthcare consumerism

Debunking common myths about healthcare consumerism

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Competing on customer journeys

Companies can shape consumer decision journeys that create value for their customers and themselves.

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Measuring the patient’s experience: Lessons from other industries

Health systems need more and better data to pinpoint investments that will improve patient satisfaction—and the bottom line.

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Know thy customer: Winning in the hospital channel

Pharma companies need to try three new actions if they want to drive growth in the hospital channel.

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Getting the price right in consumer health

Effective pricing of over-the-counter products can give companies a significant advantage