Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.
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Debunking common myths about healthcare consumerism
Companies can shape consumer decision journeys that create value for their customers and themselves.
Health systems need more and better data to pinpoint investments that will improve patient satisfaction—and the bottom line.
Pharma companies need to try three new actions if they want to drive growth in the hospital channel.
Effective pricing of over-the-counter products can give companies a significant advantage