Although live TV still represents the most significant part of the Brazilian video diet, it does not represent the majority anymore.
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As the power of data and analytics profoundly alters the business landscape, companies once again may need more top-management muscle
Consumers are changing the ways they use digital platforms at lightning speed. To benefit, companies must take a refined look below the surface to understand who is doing what.
Robert Tas, managing director and head of digital marketing at JP Morgan Chase, made investment decisions based on integrating paid, owned and earned media.
The digital revolution has shaken the publishing industry. A number of trends in particular will drive key developments.
Alceo Rapagna, Chief Digital Officer of RCS MediaGroup, explains how the organization is trying to "replicate" the consumer decision journey and change the way they make decisions.