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Top 5 Interviews of 2013

Spread the word of brand success: An interview with Rob Tarkoff, Lithium Technologies

Rob Tarkoff, president and CEO of Lithium Technologies, describes marketing’s changing view of its customers from “passive purchaser” to “consulting consumer.”

The social shopper

McKinsey partner Brian Gregg talks about social media, Big Data and the future of retail with Nicolas Franchet, Global Head of Retail Strategy, Facebook.

Putting marketing ROI in the driver’s seat

Michael Lazerow, CMO of Salesforce Marketing Cloud, talks about the role of the CMO, and how the science of ROI is shaping marketing.

Marketing learns to speak the C-suite's language

Jonathan Gordon, a McKinsey partner, talks about the future of marketing with Brian Solis, principal analyst at Altimeter Group.

Advanced analytics for better decisions

Matthew Jauchius, CMO, Nationwide Insurance, discusses what it takes to build an organization that can use advanced analytics to make better decisions and deliver value.