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Topic: Advanced analytics

Article

Marrying science and business judgment to drive growth in consumer packaged goods

The most successful consumer goods companies know how to harness data sets and software.

Article

Playing every hand better in the pricing game: How leading companies are harnessing data science to optimize pricing and boost returns by 2 to 7 percent

In dynamic B2B markets, advanced analytics expertise is producing better pricing, more revenue growth, and improved margins.

Infographic

Infographic: Sales growth—five proven strategies

There’s no magic to exceptional sales growth. Successful companies apply five basic strategies tested and proven around the world. Here’s their roadmap.

Article

Linking customer experience to value

Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building a business case can fund them, secure buy-in, and build momentum.

Interview

What it takes to build an environment for agility

Building anything today—from a soda bottle to a digital transformation—starts with making a model. Alan Trefler, founder of Pegasystems Inc., explains what changes are needed to do it well.

Article

The secret to great marketing analytics? Connecting with decision makers

Unlocking the profit potential of data analytics requires a design sensibility to develop solutions decision makers can understand and use. McKinsey research shows how successful companies do it.