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Topic: B-to-C


NOW NEW NEXT: How growth champions create new value

To generate new organic growth for both the short and long term, businesses need to act along three horizons.


Changing times, shifting targets: Brands pivot to capture new sources of growth

Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.


The marketer strikes back

A recent survey finds that marketers are taking on a more muscular role to fulfill their primary mission: driving business growth.


Social care in the world of "now"

Cost savings, customer satisfaction, and sales make social care a good investment.


Three myths about growth in consumer packaged goods

We expect the sector to grow strongly. The key for companies is to sell the right products in the right markets at the right times.


Three steps to unlock growth with smarter pricing

Consumer goods companies can change the pricing conversation with retailers by thinking first of the consumer.