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Topic: Big data

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Marketing Analytics: It works, so why aren't more companies using it?

A new McKinsey metric demonstrates how much marketing analytics improves marketing ROI—and profits.

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The big data trinity: Creating an analytics system to support a learning culture

For companies to build up their “test and learn” capabilities, they need to create a 3D-360° understanding of the customer, a plan for building insight models, and a self-learning ecosystem that scales.

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Case study: Turning pricing complexity into a price advantage that boosts return on sales

How to price for maximal returns with minimal investment of time, effort, and resources.

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How to get the most from big data

Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.

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Winning the research revolution – Take two

The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.