The most successful consumer goods companies know how to harness data sets and software.
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Topic: Big data
Companies with a high ‘digital quotient’ beat their peers. See what they do differently.
A new McKinsey metric demonstrates how much marketing analytics improves marketing ROI—and profits.
For companies to build up their “test and learn” capabilities, they need to create a 3D-360° understanding of the customer, a plan for building insight models, and a self-learning ecosystem that scales.
How to price for maximal returns with minimal investment of time, effort, and resources.
Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.