A new McKinsey metric demonstrates how much marketing analytics improves marketing ROI—and profits.
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Topic: Big data
For companies to build up their “test and learn” capabilities, they need to create a 3D-360° understanding of the customer, a plan for building insight models, and a self-learning ecosystem that scales.
How to price for maximal returns with minimal investment of time, effort, and resources.
Organizations need specialists, or “translators,” who can analyze, distill, and clearly communicate information of the greatest potential value.
The answer to gaining insights to make consumers happy is learning to fuse old techniques with new ones.