To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.
You are here
Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.
Since the recession, strong brands have become more valuable.
Big companies are finding growth in new markets by harnessing an underused asset—their brands.
Perception and performance have led to a startling fact: The fashion and luxury sector is a market beater.
Marketers should take a closer look at what they can control . . . and what they can’t.