A wide-ranging discussion among marketing leaders explores what marketing actually means, and doesn’t mean, in the digital era.
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Advanced analytics and the need to engage customers are revealing ways that CMOs and Chief Risk Officers can work better together.
The CMO–CIO relationship is one of the most important ones in companies today. One CIO describes how he makes it work.
In a multichannel world, a great customer experience takes the combined efforts of the CMO and COO.
Rising customer expectations calls for rising expectations about how marketing and sales work together.
Executives from Clud Med, North America, explain how they work together to build a fast-paced organization.