Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.
You are here
Topic: Customer decision journey
Too many companies squander the treasure that is customer feedback. The solution is creating a culture of continuous feedback.
By understanding the considerations that influence behavior, companies can design and manage service encounters to maximize customer satisfaction.
To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.
The future of mobile is constant connectivity. Digital leaders discuss what that means for businesses.
Successful companies are discovering that shifting focus to meet rising customer expectations leads to better revenues and lower costs.