You are here

Topic: Digital consumer trends


Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.


Why your company needs a chief customer officer (CCO)

Savvy leaders know that customer-centricity is a fulltime job.


Messaging apps are changing how companies talk with customers

Online business powered by natural-language technologies is the new terrain in the competition for today’s tech-savvy consumers. Here’s how the pioneers in the field are gaining ground.


Transforming pharma commercial models in the age of the digital citizen

Leading companies are updating their commercial models in five ways to meet new expectations along the patient's decision journey.


Building a digital-banking business

Banks have been using digital technologies to help transform various areas of their business. There’s an even bigger opportunity—go all digital.


How some companies are using mobile to power growth

Mobile offers impressive opportunities for profit and growth—provided companies can overcome the three biggest hurdles in effective digitization.