A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.
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Topic: Digital marketing
Savvy leaders know that customer-centricity is a fulltime job.
By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can create long-term value. Here are six areas where digital leaders excel.
To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.
New research reveals that focus, simplicity, ‘digital first,’ and perceptions matter most.
Companies with a high ‘digital quotient’ beat their peers. See what they do differently.