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Topic: Digital marketing

Article

Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.

Article

Why your company needs a chief customer officer (CCO)

Savvy leaders know that customer-centricity is a fulltime job.

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How B2B digital leaders drive five times more revenue growth than their peers

By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can create long-term value. Here are six areas where digital leaders excel.

Article

The rise of the 'identity network': The brands' answer to mobile

To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.

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The four pillars of distinctive customer journeys

New research reveals that focus, simplicity, ‘digital first,’ and perceptions matter most.

Video

Video: Raising your Digital Quotient

Companies with a high ‘digital quotient’ beat their peers. See what they do differently.