Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.
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Topic: Emerging market consumers
Our book focuses on what’s on every leader’s agenda in today's turbulent business climate: growth.
Despite lackluster results in the Brazilian economy over the past decade, McKinsey analysis sees the country poised for significant near-term and long-term improvement.
Brazil’s beauty and personal care products market remains vibrant, but competition is getting more intense and the channel landscape is evolving rapidly.
After a decade of rampant spending, the middle class has matured. Will they continue spending?