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Topic: Loyalty


Competing on customer journeys

Companies can shape consumer decision journeys that create value for their customers and themselves.


Mobile fortifies customer loyalty

Mobile is a thing of beauty when it comes to building customer loyalty for cosmetics brands.


Brand success in an era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.


Four mantras for sales success in Asia

How companies entering the Asian market can break through the “last mile”—distribution and channel management.


Loyalty lost? Your best customers are cheating on you

Which of your customers are shopping with the competition? Our research might surprise you.


How much value did you give away to close your last SaaS deal?

When recurring revenue and lifetime value are king, good discounting discipline becomes critical.