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Topic: Loyalty

Article

Brand success in an era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

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Four mantras for sales success in Asia

How companies entering the Asian market can break through the “last mile”—distribution and channel management.

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Loyalty lost? Your best customers are cheating on you

Which of your customers are shopping with the competition? Our research might surprise you.

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How much value did you give away to close your last SaaS deal?

When recurring revenue and lifetime value are king, good discounting discipline becomes critical.

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The three Cs of customer satisfaction: Consistency, consistency, consistency

To capture the full value potential, companies must be able to deliver consistently across time and channels.

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Customer satisfaction survey: Who's up and who's down

Banks, brokerage firms, and health providers are moving up. Others? Not so much.