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Topic: Loyalty

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Debunking common myths about healthcare consumerism

Debunking common myths about healthcare consumerism

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Competing on customer journeys

Companies can shape consumer decision journeys that create value for their customers and themselves.

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Mobile fortifies customer loyalty

Mobile is a thing of beauty when it comes to building customer loyalty for cosmetics brands.

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Brand success in an era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.

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Four mantras for sales success in Asia

How companies entering the Asian market can break through the “last mile”—distribution and channel management.

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Loyalty lost? Your best customers are cheating on you

Which of your customers are shopping with the competition? Our research might surprise you.