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Topic: Loyalty


Mobile fortifies customer loyalty

Mobile is a thing of beauty when it comes to building customer loyalty for cosmetics brands.


Brand success in an era of Digital Darwinism

Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.


Four mantras for sales success in Asia

How companies entering the Asian market can break through the “last mile”—distribution and channel management.


Loyalty lost? Your best customers are cheating on you

Which of your customers are shopping with the competition? Our research might surprise you.


How much value did you give away to close your last SaaS deal?

When recurring revenue and lifetime value are king, good discounting discipline becomes critical.


The three Cs of customer satisfaction: Consistency, consistency, consistency

To capture the full value potential, companies must be able to deliver consistently across time and channels.