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Topic: Loyalty


Four mantras for sales success in Asia

How companies entering the Asian market can break through the “last mile”—distribution and channel management.


Loyalty lost? Your best customers are cheating on you

Which of your customers are shopping with the competition? Our research might surprise you.


How much value did you give away to close your last SaaS deal?

When recurring revenue and lifetime value are king, good discounting discipline becomes critical.


The three Cs of customer satisfaction: Consistency, consistency, consistency

To capture the full value potential, companies must be able to deliver consistently across time and channels.


Customer satisfaction survey: Who's up and who's down

Banks, brokerage firms, and health providers are moving up. Others? Not so much.


For customer loyalty, only the best will do

Average customer experience performance is worth less than it used to be, and is driving away customers.