Companies can shape consumer decision journeys that create value for their customers and themselves.
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Mobile is a thing of beauty when it comes to building customer loyalty for cosmetics brands.
Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors.
How companies entering the Asian market can break through the “last mile”—distribution and channel management.
Which of your customers are shopping with the competition? Our research might surprise you.
When recurring revenue and lifetime value are king, good discounting discipline becomes critical.