Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.
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Topic: Luxury consumer insights
This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.
Perception and performance have led to a startling fact: The fashion and luxury sector is a market beater.
Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.
Applying statistical approaches to setting prices for fashion products can drive substantial improvement in sales and margins.
Brazilians shop differently than other luxury consumers. Here’s what you need to know.