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Topic: Luxury consumer insights

Article

Changing times, shifting targets: Brands pivot to capture new sources of growth

Our most recent survey indicates that the challenge for the future Japanese luxury market is adaptation—to the needs of new customer segments and to the rising digital demands of the traditional customer base.

Article

Digital inside: Get wired for the ultimate luxury experience

This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.

Article

Creating value in fashion: How to make the dream come true

Perception and performance have led to a startling fact: The fashion and luxury sector is a market beater.

Interview

Marketing the Mercedes way

Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand.

Article

Pricing fashion with science

Applying statistical approaches to setting prices for fashion products can drive substantial improvement in sales and margins.

Article

Capturing the hearts of Brazil’s luxury consumers

Brazilians shop differently than other luxury consumers. Here’s what you need to know.