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Topic: Marketing

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New insights for new growth: What it takes to understand your customers today

Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.

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How cement companies create value: The five elements of a successful commercial strategy

As the dynamics of the cement industry change, successful companies are creating value by focusing on their micromarkets. Here’s how they do it.

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Making your marketing organization agile: A step-by-step guide

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.

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Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.

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Why your company needs a chief customer officer (CCO)

Savvy leaders know that customer-centricity is a fulltime job.

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How B2B digital leaders drive five times more revenue growth than their peers

By focusing on the right digital practices, B2B companies—currently trailing B2C companies in digital transformation—can create long-term value. Here are six areas where digital leaders excel.