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Topic: Multichannel

Article

Why your company needs a chief customer officer (CCO)

Savvy leaders know that customer-centricity is a fulltime job.

Article

From touchpoints to journeys: The competitive edge in seeing the world through the customer’s eyes

To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.

Infographic

Infographic: Sales growth—five proven strategies

There’s no magic to exceptional sales growth. Successful companies apply five basic strategies tested and proven around the world. Here’s their roadmap.

Article

Seizing the CPG opportunity in China: Online and out ahead

McKinsey research shows the potential for explosive growth through e-commerce for Chinese companies that can navigate the changing terrain of customer and channel management.

Article

Discussions on digital: Mobile–what's next?

The desktop isn’t dead, and neither is the store. Mobile marketing has to play better with other channels.

Article

The digital future of consumer-packaged-goods companies

After lagging other sectors with rocketing online sales, consumer packaged goods players are at an e-commerce tipping point.