Savvy leaders know that customer-centricity is a fulltime job.
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To maximize customer satisfaction, companies have long emphasized touchpoints. But doing so can divert attention from the more important issue: the customer’s end-to-end journey.
There’s no magic to exceptional sales growth. Successful companies apply five basic strategies tested and proven around the world. Here’s their roadmap.
McKinsey research shows the potential for explosive growth through e-commerce for Chinese companies that can navigate the changing terrain of customer and channel management.
The desktop isn’t dead, and neither is the store. Mobile marketing has to play better with other channels.
After lagging other sectors with rocketing online sales, consumer packaged goods players are at an e-commerce tipping point.