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Topic: Organization and talent

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Making your marketing organization agile: A step-by-step guide

Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale.

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Marrying science and business judgment to drive growth in consumer packaged goods

The most successful consumer goods companies know how to harness data sets and software.

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Why your company needs a chief customer officer (CCO)

Savvy leaders know that customer-centricity is a fulltime job.

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Maximizing marketing value through smarter procurement

New challenges for marketing are putting procurement skills more in demand.

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The new tech talent you need to succeed in digital

Companies not only need new talent, but also new ways to recruit it.

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What sales executives need to get right for digital success

To realize the full value potential of digital, successful sales organizations reorganize top to bottom, front end to back end.