Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. But it’s easier said than done.
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Topic: Social media
The importance of creating great omnichannel customer experiences is growing, and one channel in particular is seeing a surge of activity: social media.
New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.
Cost savings, customer satisfaction, and sales make social care a good investment.
Has mobile already reached its tipping point, and what does that mean for business? Silicon Valley leaders share their thoughts in this podcast.
There’s a road map to reach Millennial buyers: develop sophisticated social selling skills.