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Topic: Social media

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Overcoming obstacles to digital customer care

Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. But it’s easier said than done.

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Your company should be helping customers on social

The importance of creating great omnichannel customer experiences is growing, and one channel in particular is seeing a surge of activity: social media.

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Getting a sharper picture of social media’s influence

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.

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Social care in the world of "now"

Cost savings, customer satisfaction, and sales make social care a good investment.

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Discussions on digital: Mobile, social, and new trends in consumer expectations

Has mobile already reached its tipping point, and what does that mean for business? Silicon Valley leaders share their thoughts in this podcast.

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How to influence your new BFF: the Millennial procurement officer

There’s a road map to reach Millennial buyers: develop sophisticated social selling skills.