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Topic: Social media


Overcoming obstacles to digital customer care

Providing superior digital customer care, or e-care, can lower costs and increase customer satisfaction. But it’s easier said than done.


Your company should be helping customers on social

The importance of creating great omnichannel customer experiences is growing, and one channel in particular is seeing a surge of activity: social media.


Getting a sharper picture of social media’s influence

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped.


Social care in the world of "now"

Cost savings, customer satisfaction, and sales make social care a good investment.


Discussions on digital: Mobile, social, and new trends in consumer expectations

Has mobile already reached its tipping point, and what does that mean for business? Silicon Valley leaders share their thoughts in this podcast.


How to influence your new BFF: the Millennial procurement officer

There’s a road map to reach Millennial buyers: develop sophisticated social selling skills.