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Topic: Strategy & growth

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How cement companies create value: The five elements of a successful commercial strategy

As the dynamics of the cement industry change, successful companies are creating value by focusing on their micromarkets. Here’s how they do it.

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The 7 biggest trends upending sales today

Sales growth relies on thinking about what’s coming in technology, regulations, demographics, and economics.

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The rise of the 'identity network': The brands' answer to mobile

To circumvent dominant social networks and reach mobile customers directly, brand marketers need to build networks of their own. Here are five steps to doing it right.

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Adapting your board to the digital age

Many directors are feeling outmatched by the ferocity of changing technology, emerging risks, and new competitors. Here are four ways to get boards in the game.

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The four pillars of distinctive customer journeys

New research reveals that focus, simplicity, ‘digital first,’ and perceptions matter most.

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How telecom companies can win in the digital revolution

The wholesale transformation needed by digitally disrupted telecoms starts with full commitment and strong leadership at the top. Here are five effective steps to make it happen.