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Topic: Trends

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Black Friday shopping report: Consumer habits are changing fast

A new survey suggests stores will have to offer more than just discounts to make Black Friday successful this year. Savvy retailers will provide their customers with a more attractive shopping experience.

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The 7 biggest trends upending sales today

Sales growth relies on thinking about what’s coming in technology, regulations, demographics, and economics.

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Messaging apps are changing how companies talk with customers

Online business powered by natural-language technologies is the new terrain in the competition for today’s tech-savvy consumers. Here’s how the pioneers in the field are gaining ground.

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Investing ahead of demand: Two ways sales leaders shine

Anticipating demand requires planning farther in advance than many sales organizations are used to. But the potential rewards are worth it.

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Meet today’s American consumer

McKinsey’s latest research shows US consumers feeling less economic pressure than at any time since 2008—but still cautious about spending.

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South Africa's cautious consumer

Given the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa?