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Topic: US & European consumers


Is cybersecurity incompatible with digital convenience?

Not for successful companies, who tailor the digital experience to provide easy authentication while still valuing customer security. Here’s how they do it.


Meet today’s American consumer

McKinsey’s latest research shows US consumers feeling less economic pressure than at any time since 2008—but still cautious about spending.


Saving, scrimping, and . . . splurging? New insights into consumer behavior

Our global survey of more than 22,000 consumers highlights recent shifts in buying behaviors that have important implications for retailers and packaged-goods companies alike.


The new economics of value in online grocery

Retailers need new skills to succeed at marketing groceries online. In this interview, McKinsey partner Nicolò Galante outlines what it takes.


Digital inside: Get wired for the ultimate luxury experience

This year’s Altagamma-McKinsey Digital Luxury Experience analysis of the omnichannel decision journeys of +/– 7,000 luxury shoppers across eight geographies, four product categories, and three pricepoints.


A perfect storm brewing in the global beer business

For decades, the thirst for beer seemed unquenchable. Now that consumption has stalled manufacturers must come up with new strategies for growth.